The Masters Tournament, also known as The Masters or The US Masters, is one of the four major championships in professional golf. Scheduled for the first full week of April, it is the first of the majors to be played each year. Unlike the other major championships, the Masters is held each year at the same location, Augusta National Golf Club, a private golf club in the city of Augusta, Georgia, USA.
The Kentucky Derby is a horse race held annually in Louisville, Kentucky, United States, on the first Saturday in May, capping the two-week-long Kentucky Derby Festival. The race is a Grade I stakes race for three-year-old Thoroughbreds with a length of one and a quarter miles (2 km) at Churchill Downs.
The Cannes Festival is an annual film festival held in Cannes, France, which previews new films of all genres, including documentaries, from around the world. Founded in 1946, it is considered the most prestigious film festival in the world and is one of the most publicized. The invitation-only festival is held annually (usually in May) at the Palais des Festivals et des Congrès.
Ahead of the New York museum’s 78th survey of contemporary art, Tiffany is partnering with a handful of the 63 artists featured in the show on a series of exclusive pieces and window displays. Showing that its relationship to art is not short-lived, Tiffany is also highlighting its heritage through a short film and social content.
Private aviation firm Sentient Jet is extending its member benefits into the arts through an affiliation with auction house Sotheby’s.
As Sotheby’s preferred aviation partner in North America, Sentient will be able to offer its cardholders access to events and private previews. Expanding into other aspects of hospitality and experiences will help Sentient further its brand positioning and customer relations.
Italian fashion label Giorgio Armani is braving the elements to take viewers on sensorial experience for its Acqua di Giò fragrance for men.
Giorgio Armani’s new video series, “The Scent of Life,” will profile different extreme athletes who demonstrate a command and strong relationship with nature within the confines of their sport. Adrenaline-inducing tasks and extreme sports are common themes in men’s fragrance marketing, used to compare a brand’s cologne to an intense experience.
Auction house Christie’s is making some changes to its business model to allow for greater flexibility and investment in digital.
Last year, Christie’s ecommerce platform saw its sales more than double, and the auctioneer has been increasing its presence in fast-growing markets such as China and Los Angeles. As Christie’s courts an increasingly global buyer, the company is considering reducing its footprint in its hometown of London.
Businesses and investors are increasingly recognizing climate change as one of the top global risks. And so it is not surprising there were a record number of events during the World Economic Forum’s annual meeting in Davos to discuss the challenges and help advance the solutions. Here, we summarize the key conclusions.
Let’s look at the evidence. With a population of 1.3 billion, China recently became the world’s second-largest economy. It contributed 39% to world growth in 2016, according to the IMF, and its influence in the global economy is growing. President Xi Jinping’s participation at the World Economic Forum Annual Meeting this week was the first time a Chinese president had ever attended Davos and has been viewed as a signal of his growing engagement with world affairs.
Compelling evidence now suggests that every dollar, shilling, pound or rand spent on preventing disease does not just reduce needless human suffering, but it also makes sound economic sense too.
With over 400 sessions on the official programme, covering everything from the rise of populism to the global economic outlook, you’d be forgiven for feeling confused by what just happened in Davos. While it would be impossible to condense it all into one article, here are some of the biggest stories.
French fashion label Chloé has named Natacha Ramsay-Levi its new creative director, confirming months of industry rumors.
Ms. Ramsay-Levi was most recently design director at Louis Vuitton, where she acted as creative director Nicolas Ghesquière’s second-in-command. The designer fills the role left vacant after Clare Waight Keller opted out of renewing her contract with Chloé.
German fashion label Hugo Boss is approaching spring as an open slate with a campaign that plays on the season’s opportunity for renewal.
The brand’s Boss spring/summer 2017 campaign films ask consumers, “Who will you be next?” focusing on the multifaceted and ever-changing roles that modern individuals have to adopt. A new season wardrobe is ripe with possibilities to make a style change, a consideration Hugo Boss is tapping into with this campaign.
Beauty marketer Lancôme U.K. is empowering women from the base up through a campaign that celebrates diversity.
To launch its Teint Idole Ultra Wear foundation in the United Kingdom, the brand matched each of the 40 shades available to 40 real women, who each share their stories of “My Shade. My Power.” This wide pool of ambassadors backs up Lancôme’s claims of a perfect match, highlighting the range in a memorable, personal way.
Swiss watchmaker Breitling will be selling a limited-edition line of watches that have physically toured the world to celebrate the 77th anniversary of its iconic DC-3 plane.
The Breitling DC-3 will be celebrating its milestone with a major tour around world from March to September 2017. The plane will be transporting the new timepieces so that customers can say their watches have been around the world.
Italian jeweler Bulgari is bringing modern architectural design to its Roman Colosseum-inspired B.zero1 jewelry range.
Back in 1999, Bulgari designed three different prototypes to usher in the new millennium, with the uniform gold design ultimately being revealed to the world under the name B.zero1. Considered a “perfect mistake,” as the original was deemed an unsuitable fit for the year 2000, Bulgari’s concept has been expanded on since its debut almost 20 years ago.
Giorgio Armani Beauty is extending its Chris Pine-fronted party tale with a film that explains how the night ended.
To launch the latest fragrance in its family of Code scents for men, the brand picked up where it left off, depicting the actor at home after an evening out. Maintaining a consistency throughout the efforts for the Code colognes reinforces the idea that these scents are designed for facets of the same man.
Italian automaker Lamborghini is showing off how it is not just a cut above the rest, but superior to the best of the best in a new video manifesto.
Lamborghini is separating itself from the supercar category, saying that the brand is a category all of its own. Its new video manifesto aligns its brand ethos with an edgy, seductive image that entices dreamers, leaders, unique individuals and those who want to make a difference.
On March 7, Bentley unveiled its electric concept vehicle the EXP 12 Speed 6e, a model that evokes the automaker’s levels of craftsmanship and refinement paired with electric performance and grand touring capabilities. As all sectors make moves to become more sustainable, the automotive industry has been heavily pressured to adapt to changes in consumer expectation and demand by embracing alternative fuel sources.
British automaker Aston Martin is giving back to its local community through the gift of wheels.
After hearing that the nonprofit Helping Hands’ delivery van had been stolen, Aston Martin stepped in with a new vehicle. While internationally recognized brands often align with global charities, choosing to help neighborhood organizations can help reinforce heritage through generosity.
This month I would like to talk about the level of luxury and what that really means. Luxury has a different meaning for everyone. For some luxury could be the time in which you have to do something important; a once in a lifetime vacation, purchasing an exotic automobile, a private dinner at a michelin star restaurant or maybe even the special services provided by a 5 star hotel property.
I chose this topic because I believe certain luxury brands assume that because of who they are they can do everything their way. Our world has always been perceived as somewhat of a fantasy, but in reality it’s not. There are people who can afford $10,000 night hotel rooms, fly by private jet everywhere, have multiple homes, and get to go to every red carpet event they can think of. That fantasy world is a reality for some people. For most individuals, it’s what they dream of and hope to strive for.
We have been very fortunate in terms of our clients getting the very best, no matter where in the world they might be. Working with brands such as LVMH, Richemont, Four Seasons, The One & Only, Aman Resorts, Maybourne Hotel Group, Christie’s, and Sotheby’s. These companies embody the true essence of luxury.
The concept of these mentioned brands is to help the client or customer with any special requests they may have. Some companies go by the individual request while other’s only follow what’s in the corporate manifest. In reality the latter doesn’t work when dealing with luxury.
One of the things I’m disappointed with right now is the Four Seasons. The Four Seasons worldwide gets it; they will do whatever it takes to make sure that a special client is comfortable and happy. I can’t say the same for the New York or Orlando locations. They work through the corporate manifest that’s put together at their property. When we’re booking clients in these hotel brands around the world, we expect certain amenities to be included with no questions asked. If a company doesn’t want to work outside what is written in their corporate booklet, then that is not true luxury. That’s just giving a service.
So when you mention a luxury brand, such as one of my favorites, The Four Seasons, it’s very hard for me to understand why New York and Orlando doesn’t follow the track record of their other properties worldwide. True luxury is not necessarily the box that is given to you, but how that box is presented. When you mention the Four Seasons to a client, they understand that they are staying at a 5 star property, getting the special services that they expect or what’s written online, but you will not receive anything else. Does this work for some people? Yes, because they are not expecting anything more than what is written in front of them. I’m not a big fan of this mentality and I’m not especially a fan of that for our clients either.
I want our clients to enjoy their time and to receive amenities they don’t often expect receiving. I want our clients to have special attention. You have no idea what it’s like to tell a billionaire who can afford most anything, that a company is giving them a free breakfast because they’re staying with them. That client is thinking “ok great, I love this place.” Not because of a $100 credit, but because the hotel thought outside of what is written in their corporate book.
Just to show you how much I love the Four Seasons, take a look at the special feature below and witness one of their featured videos. This video portrays what luxury is truly about at the highest level. In my opinion New York and Orlando just needs to add a “fresh coat of paint”. It’s not always necessary to do exactly what’s in your corporate book, but instead doing what is good for the client on a case by case basis. Although this is my opinion, we have always treated out clients like family. So whatever our family may ask for, we try to deliver. I just hope other luxury brands get this message.
Enjoy the video.
During the Feb. 8 New York Fashion Week gala and auction, amfAR raised funds for AIDS research and awareness through bidding on artwork by Andy Warhol and Alec Monopoly, jewelry by Harry Winston and the Moët Mini Vending Machine, among other lots. In addition to bidding on the vending machine stocked with small bottles of Moët Champagne, the gala served the brand’s bubbly to guests.
The global cognac market is expected to see strong continual growth in the coming years, driven by increased consumption in the China, the United States and the United Kingdom, according to a report by IWSR.
IWSR’s “Global Cognac Insights” report estimates that global consumption of the wine-derived spirit will increase by approximately 2 million cases by 2021. By the end of this period, the U.S. alone is expected to move more than 6 million cases of the spirit.
Auction house Bonhams’ Hong Kong saleroom hosted the company’s first online-only auction of whiskies.
From Feb. 17 to March 10, consumers bid on more than 70 vintage lots from Scotch whisky maker The Macallan. Auctioneers are increasingly turning to online channels to sell to collectors, opening up their sales to a wider audience of international bidders.
A private home listed for $250 million has hit the Los Angeles real estate market, earning the property the title of most expensive residence in the United States.
The home, located in Los Angeles’ Bel Air neighborhood at 924 Bel Air Road, was designed by luxury developer Bruce Makowsky. The 38,000-square-foot new-build home has set a U.S. record as the country’s most expensive home to go on sale.
The tranquility of the moment, followed by the thrill of the descent is what gives luster and charm to alpine getaways; and at the new Hôtel Barrière Les Neiges—conveniently located within the extraordinary Courchevel 1850 resort in France—guests will have ample access to some of the best slopes in the world. This five-star winter wonderland is in the heart of the Les Trois Vallées—the largest ski area on the globe—with the renowned Bellecôte slope at the hotel’s doorstep.
With the beginning of each new year comes the eager anticipation of travels to come. This year, the list of soon-to-open hotels and resorts is as long as it is far-flung, ranging from a fortress in India and an island in Fiji to a castle in Ireland and a palace in Paris. Visiting them all, of course, will be a challenge worth pursuing.
British mobile phone manufacturer Vertu is launching the next generation of smartphones by balancing heritage with sleek, modern design.
Vertu announced its latest Constellation model on Jan. 24 through a teaser video shared to its social channels. Without giving details of the model away, the smartphone is shown only as white rectangle while text overlay reads, “Your World. Your Vertu” and neon paint is visible on the wrist of the user.
Online auctioneer and marketplace eBay is easing consumers’ worries when buying luxury goods through its platform with an upcoming authentication program.
While many luxury products are available for purchase through eBay, many consumers are wary regarding the authenticity of the goods. EBay will soon launch its program in which sellers can opt in to have their products certified as authentic by professionals.
French jeweler Chaumet is leveraging its local knowledge in a Parisian travel guide featuring excursions curated with couples in mind.
The brand’s You Me Paris application uncovers “hidden gems” in the City of Lights that are best seen with a romantic partner, laying out ideas of eateries, hotels and walking itineraries. A key moment in Chaumet’s early history centers on a marriage, making this mobile guide an opportunity to further position the jeweler as the choice for those in love.