The US Open is held annually in late August and early September over a two-week period. The main tournament consists of five event championships: men’s and women’s singles, men’s and women’s doubles, and mixed doubles, with additional tournaments for senior, junior, and wheelchair players.
New York Fashion Week, held in February and September of each year, is a semi-annual series of events (generally lasting 7–9 days) when international fashion collections are shown to buyers, the press and the general public. It consists of numerous branded events, including New York City Fashion Week, Mercedes-Benz Fashion Week New York, and MADE Fashion Week, as well as numerous independent fashion productions around town.
The MTV Video Music Award (commonly abbreviated as a VMA) is an award presented by the cable channel MTV to honor the best in the music video medium. The annual MTV Video Music Awards ceremony has often been called the “Super Bowl for youth”, an acknowledgment of the VMA ceremony’s ability to draw millions of youth from teens to 20-somethings each year.
The Louis Vuitton Cup is a yachting competition connected with the America’s Cup. The Louis Vuitton Cup was used as the selection series to select the team to sail as the challenger in the America’s Cup. Four out of the six winners of the Louis Vuitton Cup have subsequently won the America’s Cup itself.
The Ritz-Carlton is painting a sensory picture of the boundless possibilities accessible at its properties with help from two Condé Nast publications.
Titled Room No.8, a sensory experience was held in London in partnership with British Vogue and British GQ, during which guests were immersed in a series of audiovisual displays, performance art and theater. Taking the experience beyond the singular event, Ritz-Carlton is using footage from Room No. 8 in a creative campaign running on both of the titles.
Italian fashion house Gucci is highlighting the international appeal of its Ace sneaker through a series of artistic films.
The brand’s #24HourAce project commissioned works from global artists that interpret the shoe style’s relationship to movement and activity. This initiative takes the product marketing beyond the brand, allowing Gucci to diversify the messaging around the Ace.
Italian fashion label Valentino is highlighting the movement of its fall/winter 2016 women’s wear collection through a dance-inspired effort.
Shot by Steven Meisel in New York, the advertisements show models mid-arabesque or performing a kick or plié, allowing the clothing to catch in the air. Even as still images, Valentino’s minimalist concept allows the models’ poses to shine.
Italian fashion label Prada’s artistic foundation is exploring modern cinema and image production through an interdisciplinary research project.
“Belligerent Eyes: 5K Confinement,” staged at Fondazione Prada’s Ca’ Corner della Regina in Venice, is split into six modules, each of which will see a new collaborator take on the topic, with bi-weekly panel discussions. After exploring topics such as the depiction of battlefields on screen and telecommunication transmission, Belligerent Eyes has moved onto censorship, establishing an online portal for public participation.
British fashion house Burberry has filed a lawsuit against a rapper for the use of its intellectual property.
The brand has sent a cease and desist letter to a rapper, who goes by Burberry Perry, requesting he forgo using the Burberry name, logo and font to market himself on social media. Protecting positioning is important for luxury brands who strive on status and sense of place within the overall luxury ecosystem.
While Amazon continues to grow, its penetration into the most affluent households has decreased over the past year, according to new research from the Shullman Research Center.
Luxury brands continue to ostracize the retailer, worried that its counterfeit goods and tendency to discount would hurt the brand too much to justify the revenue increases. Nevertheless, affluent classes’ growing affinity for the marketplace provides a provocative counterpoint arguing for its eventual integration into the luxury industry.
Conglomerate Moët Hennessy Louis Vuitton has entered a definitive agreement to sell the Donna Karan International business to fashion group G-III.
Donna Karan International, Inc., the parent company of the Donna Karan and DKNY brands, has been part of the LVMH group since 2001. The transaction, valued at $650 million, is expected to close late in 2016 or early next year.
French leather goods maker Louis Vuitton has introduced an innovative range of rolling trunks for the 21st-century traveler.
Louis Vuitton made its mark as a steamer trunk and luggage manufacturer, a heritage that is often explored by the brand in its advertisements and collections. The luggage collection, “The Spirit of Travel,” aligns with Louis Vuitton’s travel narrative as this is also the title of its biannual campaign.
Retailers have taken advantage of contemporary menswear’s popularity by aligning with the sports world’s most premier athletes.
Sports figures are often turned to for style inspiration by discerning male consumers who tune in for post-game press conferences and read about their favorite players in men’s lifestyle publications. Retail marketers have taken note, choosing to work with talked-about players from a number of sports for content and collaborations, with the goal of turning fans’ interest into purchases.
Scotch whisky maker Glenfiddich is dressing its enthusiasts in a sense of place with help from Scottish fashion labels.
Recently, Josh Peskowitz, a fashion industry veteran and co-founder of men’s concept shop Magasin, traveled to Scotland to experience Glenfiddich’s creative process at its source. While on his retreat, Mr. Peskowitz witnessed the framework of Scottish culture and was inspired to bring these elements together in the form of a menswear capsule.
French fashion label Balmain is portraying the intersection of music and fashion in its fall/winter 2016 advertising campaign.
Starring music artist Kanye West and model Joan Smalls, the effort shows the pair mid-motion against a dark backdrop. As the first few images were released on Instagram, the brand told followers to #BeReady.
Italian fashion house Fendi’s furry Fendirumi mascots are serving as the inspiration for a whimsical pop-up at British department store Harrods.
Starting Aug. 4, consumers will be able to step inside a Fendirumi-themed world, complete with an LED screen playing a specially created cartoon and a curated selection of merchandise. Having become celebrities among Fendi’s followers, the Fendirumi will be making an appearance at the store, allowing fans to interact with the characters.
Swiss watchmaker Audemars Piguet is capturing the balance between innovation and tradition that goes into its Royal Oak Supersonnerie timepiece through sound.
Audemars Piguet commissioned French DJ and producer Surkin to portray the striking watch’s chime in an audiovisual project under his creative entity Gener8ion. Through recorded ambient noise at Audemars Piguet’s manufacture in Le Brassus and sounds from the natural world, “Sound Awakens” tells the story of the brand’s craftsmanship through a new point of view.
Swiss watchmaker Omega is embracing a new angle as it touts its role as official timekeeper of the 2016 Olympic and Paralympic Games.
On an extension of its site, Omega has released a series of videos and educational slideshows expanding on its role as perhaps the games’ most prestigious sponsor. The videos allow Omega to demonstrate its craftsmanship through a link that will appeal to more consumers.
Italian fashion label Versace is capturing the essence of the modern man, giving him the moniker “Dylan Blue.”
The Dylan Blue cologne is described as “highly distinctive with a fragrant woody aroma” based on natural ingredients. Versace’s fragrances are licensed to Euroitalia, whose luxury perfume portfolio also includes scents by Missoni and Moschino.
French fashion house Chanel is delving into the dominant properties of red as it launches its first cosmetic collection designed by global creative makeup and color designer Lucia Pica.
A favorite hue of brand founder Gabrielle “Coco” Chanel, red served as the muse for Ms. Pica’s Le Rouge Collection N°1, giving lipstick, nailpolish and eyeshadow added depth and intensity. This collection reflects a modernization of a house code, enabling Ms. Pica to leave her mark while keeping within the boundaries Chanel consumers are familiar with.
British luxury and supercar show Salon Privé is pivoting back toward the public with a test-drive program.
Salon Privé, now in its eleventh year, opened its doors to the public last year for the first time since its inception and now touts itself as the only event to offer test drives to the public. Offering consumer interaction of that level establishes the event as a cut above the rest while presenting brands with a straightforward opportunity to win customers.
Italian automaker Ferrari has developed a “Next Generation” platform to assist the development of variations on several of its flagship models.
Continuing a decade-long partnership with Michigan-based Altair, Ferrari’s platform accounts for flexibility of packaging design and manufacturing processes. With many ideas feeding into the eventual design of a concept vehicle, this platform was developed to better handle the evolving nature of the process.
U.S. electric automaker Tesla Motors has unveiled the second part of its master plan.
The acquisition of SolarCity marked the completion of part one, which also included the creation and distribution of three vehicles, culminating with an affordable, high-volume car, the Model 3. The new plan includes more vehicles and a big rig to better address the consumer market, autonomous vehicles and an ambitious entry into the world of public transportation.
Germany’s Porsche Design is putting the finishing touches on its 60-story condominium tower in Miami.
The property, developed by Dezer Development, broke ground in April 2013 and is expected to be completed and ready for residents to move in on Sept. 10. Located at 18555 Collins Avenue in Sunny Isles Beach, the waterfront property boasts 132 condo units, including a four-story penthouse.
What is over the top? Is our industry over the top? Is what we do over the top? Or maybe it’s a little bit of everything.
It’s really interesting when you think about the requests concierge companies receive each month. In our world, everything is truly over the top. For the request of spring/summer Hermes Birkin bags to bottle service at the top nightclubs around the world.
Everything comes with a price, but what actually makes it over the top? My idea of over the top is when a hotel, like the Baccarat, has a button on the telephone that’s only used to order champagne. When you can order personalized butler service for the day just because you don’t want to carry bags while shopping.
I spent last week in Las Vegas with a very good friend and client, who is extremely generous, and wanted to make sure his friends had an over-the-top once in a lifetime experience. If you’re planning a Las Vegas trip, we know exactly what you’ll need because as always M Level provided this over-the-top experience. Our client had a huge gated estate turned into a luxury hotel. A special thank you to JB and his catering staff for an experience I didn’t even know existed. For a catering company to do cook to order all day long was over-the-top. You just give them a request and they cook it. Just like ordering off a menu.
Louis Vuitton let us close the store down and have a black tie dinner, serve champagne and caviar all night, and then let people shop. That is truly over-the-top. I also don’t want to forget Moet Hennessey doing an exquisite cognac tasting of some of the most rare cognacs on the market.
I realized that some people do not live this way; I also realize to some people over-the-top is more like every day.
Las Vegas is a city based on consumption at the highest level, but I think we exceeded that this past week. I know that over-the-top means a lot of things to a lot of people, but to me its something very special and unique. Just like how I now have a speed-dial number on my cell phone for Dean & Deluca. Nothing like getting whatever I want when I’m hungry, and they deliver.
Just to let you know, it’s almost US Open time. And for all of you thinking about being over the top with your prestige tickets, and parking lot A passes to go with them, place your order early or you’ll be just like everybody else. Wanting something they can’t have.
See you at the Open.
Afternoons at the Mandarin Oriental, Taipei are absolutely blooming due to a collaboration between the hotel property and French couturier Christian Dior.
The hotel and Dior have teamed together to bring Mandarin Oriental guests an “aromatic and flavorsome treat.” The “Absolutely Blooming Afternoon Tea” offering is available Aug. 1-21 at Mandarin Oriental’s Cafe Une Deux Trois.
British department store Fortnum & Mason is drawing on its more than 300-year history with food in its first cookbook.
“The Fortnum & Mason Cookbook,” on sale in October, will include recipes and essays about everything from tea to honey. While this book does look at Fortnum & Mason’s past, the tome is designed to appeal to the modern cook and reader.
Global cruise liner Cunard is infusing the cocktail experience had on board with the legacies of its noteworthy commodores.
Cunard Commodores have directed the cruise liner’s ships across the world’s oceans for nearly two centuries and Cunard counts more knighthoods among its captains than any other cruise liner. Fittingly, the seven captains to be honored with knighthood will be personified in a libation served at the Commodore Club on each of the Cunard Queens.
Auction house Bonhams has decided to extend its fine wine sale from one day to two to meet rising demand in the category.
Bonhams’ fine wine auction was originally scheduled for Thursday, July 14 only, but due to a growing interest in the lots on sale, the auctioneer decided it best to extend the bidding period to ensure competitive results. The decision was also based on the successes of Bonhams’ last fine wine sales in April and May.
TCS World Travel is swinging into South America for a 20-day private jet tour in partnership with Kalos Golf.
The all-inclusive journey from Oct. 1-20, 2017 will stop off at 10 of the best courses in the Americas, including the Olympic golf course developed in Rio de Janeiro for the 2016 games. Surrounding rounds of golf will be a high service travel experience, as guests travel on a custom-fitted Boeing 757 with flatbed seats and stay in luxurious accommodations.
Luxury vacation rental network Primo Destinations is the latest to put a luxury twist on the home-sharing model.
Operating as if it were a hospitality franchise, Primo Destinations supports local property management with centralized technology, marketing and reservation management. As the luxury rental market takes off, Primo offers second-home owners and real estate companies alike a chance to capitalize.
Condominiums bearing the name of Donald Trump no longer see a boost in market performance, according to research from real estate brokerage firm Redfin.
Prior to the namesake’s polarizing presidential run, Trump-branded condominiums long outperformed comparable residences on the market by virtue of the brand name. It is difficult to ascertain the degree to which politics and economics are responsible, but the study nevertheless suggests the Trump name has lost something in value.
British automaker Jaguar Land Rover is responding to changes in the automotive sector by furthering its technology research operations.
Jaguar Land Rover’s Portland, OR-based research center is expanding engineering facilities and workforce and welcoming three new start-ups into its Tech Incubator program. The company is increasingly investing in technology to stay ahead as the industry braces for major changes.
Italian fashion house Gucci is staging a Snapchat takeover to fete the premiere of its #24HourAce project.
Each of the artists who created a video for the film initiative will take over Gucci’s Snapchat for one hour, sharing their vision and process behind the production of a piece inspired by the label’s Ace sneaker. In addition, Gucci is working with Hearst’s Sweet Discover channel to promote the artists’ films, giving their work a broader audience.
As social commerce continues to explode, Snapchat is all the rage with brands as diverse as Mountain Dew and Urban Decay thinking outside the box to engage the platform’s nearly 100 million active users.
Snapchat is a marketer’s dream, with users watching 8 billion videos per day and spending an average of 30 minutes inside the application. With such a prominent influence – ranking as the fastest-growing social network among millennials – there is ample talk about how Snapchat will monetize, especially given its ephemeral nature.
M Level Special Feature On The Baccarat Hotel Suite
Not only is this the Baccarat’s most indulgent, luminous, and elaborate suite, this suite conjures the alchemy of modern day Paris through a Baccarat lens. Luxe artistry giving way to beauty beyond measure.
A series of salon-like spaces extend from a generous foyer into a living room with copious custom-designed seating; a separate powder room for visitors completes the suite’s public sphere. Custom-designed furnishings stand stately in linen and velour, while embossed Mascioni jacquard linens and a cashmere throw top the four-post bed.
A bedroom with floor-to-ceiling windows, walk in closet, living room, dining area, butler’s pantry and powder room. In the dining room, a butler’s pantry and separate staff entrance make for effortless entertaining.