The Monaco Grand Prix is the one race of the year that every driver dreams of winning. Like the Indy 500 or Le Mans, it stands alone, almost distinct from the sport from which it was born. A combination of precision driving, technical excellence and sheer bravery is required to win in Monte Carlo, facets which highlight the differences between the great and the good in Formula One.
Glastonbury Festival (originally Pilton Pop, Blues & Folk Festival; formerly Glastonbury Fair; Glastonbury CND Festival; current formal title Glastonbury Festival of Contemporary Performing Arts) is a five-day music festival that takes place near Pilton, Somerset, England. In addition to contemporary music, the festival hosts dance, comedy, theatre, circus, cabaret, and other arts.
The Cannes Festival (French: Festival de Cannes), named until 2002 the International Film Festival (Festival international du film) and known in English as the Cannes Film Festival, is an annual film festival held in Cannes, France, which previews new films of all genres, including documentaries, from around the world.
The French Open, often referred to as Roland Garros (officially: Internationaux de France de Tennis, Roland Garros; also called Tournoi de Roland Garros) is a major tennis tournament held over two weeks between late May and early June at the Stade Roland Garros in Paris, France.
Jaeger-LeCoultre Flaunts Cinematic Ties Guerlain Honors 400 Years Of Japanese Porcelain Via Mitsouko Bottle
French perfumery Guerlain is celebrating nearly 100 years of the Mitsouko fragrance with a limited-edition porcelain bottle created by Japan’s Arita Porcelain Lab.
The Mitsouko scent was developed by Jacques Guerlain in 1919, and was named after the heroine of Claude Farrere’s “La Bataille,” a novel where a British naval officer has a love affair with the wife of a Japanese admiral during the Russo-Japanese War.
British fashion house Burberry is taking its “Art of the Trench” social campaign to Dubai, United Arab Emirates to show its signature jacket’s global appeal.
Housed on the brand’s Instagram account, Burberry’s trip to Dubai features local influencers wearing its trench coat to symbolize “Made in England, worn the world over.”
Swiss jeweler Chopard is feting the 40th anniversary of its Happy Diamonds Collection with an art installation at Mall of the Emirates.
The brand created large-scale watch face chandeliers, with moving pieces that twirl like the diamonds on the timepieces. Presenting this art piece in a mall will help Chopard spread awareness among shoppers, even those who may not have been familiar with Happy Diamonds before.
Cognac maker Rémy Martin is letting consumers explore its heritage through an interactive experience that mixes education and entertainment.
Housed on a microsite, the “One Life/Live Them” places consumers at the center of a party, allowing them to uncover 300 years of brand history in a three minute video. This first-person narrative enables Rémy Martin to explain its codes and craftsmanship in an immersive, experiential manner.
Britain’s Concours of Elegance is making changes and highlighting national heritage as it prepares to celebrate more than a homecoming.
The event will take place in Windsor Castle for the first since the event’s inauguration in 2012 and will also celebrate Her Majesty The Queen’s 90th birthday. A homecoming, a national tie-in and of course a large and diverse selection of automobiles will ensure the event maintains its status as one of the world’s premiere classic car events.
As Instagram makes changes to its feed, a number of luxury brands are making appeals to consumers to ensure content still reaches their eyes.
Following in the steps of its owner, Facebook, Instagram is rolling out an update that will show users posts based on an algorithm rather than displaying every post chronologically. As the change is set to go into effect in the near future, brands asked consumers to turn on notifications in an attempt to retain their views on the platform with the highest engagement.
The French government has selected a number of fashion personalities during its Easter honors on March 27.
Among those who received distinguished honors from the French government were Alber Elbaz, the former creative director of Lanvin, and Hermès CEO Axel Dumas. The French Legion of Honor was first established by Napoleon Bonaparte in May 1802 and is the highest decoration bestowed in the country, awarded for both military and civil merits.
The Fairmont-managed Plaza Hotel will soon have new owners after heading to the auction block next month.
After changing hands a number of times, the famed five-star hotel and New York landmark will be taken to a foreclosure auction on April 26. The hotel’s mortgage is currently held by billionaire brothers David and Simon Reuben, who purchased the loan from Bank of China last year after the former holder The Sahara Group sold its shares when its chairman, Subrata Roy was sent to prison in 2014 for defrauding investors.
Beyoncé Knowles-Carter is the latest pop singer to try her hand at fashion design with the launch of Ivy Park, a line of activewear.
Celebrities are often tapped to collaborate with designers on capsule collections, as singer Rihanna just demonstrated with her Manolo Blahnik line. For Beyonce, taking creative control of the collection, similar to Rihanna’s creative role at Kering-owned Puma, authenticates the apparel and proves the seriousness of the celebrity’s fashion endeavors.
French footwear and accessories label Christian Louboutin has expanded its collection of nude shoes to ensure that every woman can find her perfect match.
The line, which previous consisted of five skin-tone based colors, has seen the addition of porcelain and deep chocolate shades, giving consumers a total of seven hues to achieve a leg-lengthening look.
Italian footwear label Salvatore Ferragamo is using pieces from the spring/summer 2016 collection to explore how it is positioned at the intersection of fashion and art.
Driving this concept home and illuminating its mantra that “there is no limit to beauty or the pursuit of perfection,” Ferragamo worked with shelter publication Wallpaper* magazine Bespoke on a digital series of short films.
China’s Alibaba and luxury ecommerce platform Mei.com are joining forces to launch a luxury flash-sale channel, giving consumers access to authentic, discounted fashion items.
The new Tmall Luxury Flash-Sale Channel made its official debut with a star-studded runway show on March 30, during which millions of consumers tuned in to watch and purchase the 42 looks immediately available on Tmall’s mobile phone application.
Footwear and accessories label Jimmy Choo is looking to the Queen of the Indies for fashion insights.
The brand tapped actress Chloë Sevigny to star in its spring/summer 2016 style diary, which includes an exclusive interview with the style icon as well as a series of photos that capture her out and about in Miami. As someone who frequently tops best dressed lists, Ms. Sevigny’s individualistic thoughts about fashion and life will likely be of interest to Jimmy Choo’s audience.
Swiss watchmaker Hublot is paying homage to Kung Fu legend Bruce Lee with an exhibit at its store in Taipei 101.
“Be Water My Friend: The Legend of Bruce Lee Memorial Exhibition,” up from March 31 to April 10, displays precious items that the martial artist owned along with limited-edition Hublot timepieces. Hublot explains that just as Mr. Lee fused East and West, it has brought together tradition and modernity since its beginning, making this celebration of the artist’s life fitting.
Thirteen of the world’s premiere watch retailers and brands will gather on New York’s Madison Avenue for the sixth annual Madison Avenue Watch Week April 13-20.
Madison Avenue is considered the epicenter of haute horlogerie for the United States, giving watchmakers who participate a platform to display their latest and greatest timepieces. With SIHH and Baselworld recently wrapping, watch enthusiasts will still have newly released timepieces top of mind, especially if they were unable to attend the fairs in person.
Swiss jeweler Piaget is giving consumers the world with its new Possession collection.
To promote the jewelry, the brand has released a series of videos united by the theme “turn, and the world is yours,” including one with brand ambassador Jessica Chastain. Videos are an effective way to convey differentiating attitudes and intangible values to consumers inundated with choices.
French jeweler Cartier is raising awareness for its new Clé de Cartier timepieces among the affluent audience of Condé Nast’s Architectural Digest.
Seen on the mobile-optimized homepage of the lifestyle magazine, Cartier’s ad was enhanced with a short video, which highlighted the shape of the updated classic watch. Keeping in mind a mobile audience, Cartier’s ad kept its film and landing page streamlined.
LVMH-owned watchmaker Tag Heuer is taking cues from sports tournament brackets to determine which Autavia timepiece model will be reissued for 2017.
The Autavia model was launched in 1933 as an aviation and automotive timepiece, and was then repurposed as a wristwatch in 1962.
Italian automaker Maserati is offering cyclists the chance to be king for a day.
Maserati Cycling will return as the title sponsor of the Tour de Yorkshire Ride and offer all participants a “King of the Mountains” climb photograph. As Maserati fights for recognition in the growing cycling market, events that help generate ties between consumer and brand will foster sentiment among cycling influencers and other especially desirable consumers.
As reservations open for Tesla’s Model 3 on March 31, prospective car owners lined up outside of the automaker’s stores to be the first to own the anticipated vehicle.
The Model 3 will not go into production for almost two years, but that did not stop fans from camping out in line to guarantee their spot in the queue. With much speculation about Tesla’s entry-level electric vehicle, the automaker has created a rush to its stores typically only seen during Apple product launches.
Even as digital mounts a speedy takeover of the marketplace at various points of the purchase journey, brochures still have a place in the automotive world, according to a Foresight Research Study.
A brochure influenced the same proportion of buyers in 2015 as in 2008, and the same percentage preferred to pick one up in person as opposed to finding it online. Understanding the significance of what may seem to be an outdated marketing tool can help brands reach consumers.
Italian automaker Lamborghini is gearing up to provide a handful of aspiring racers the ride of their life.
The Pilota Lamborghini will take place April 7-9 in Las Vegas for eight select participants, who will hone their racing skills in preparation for the real thing. As consumer interest turn toward the experiential, track experiences will prove to be an important component in fostering consumer loyalty.
British automaker Land Rover is concocting a CSR initiative to conserve the environment with the help of British royalty.
His Royal Highness The Prince of Wales recently met with Cumbrian farmers and renewed a partnership with Land Rover to create a bursary to kick-start fledgling countryside careers.
This month my topic of choice is “What is luxury.” It seems like this word is used anytime someone wants to put a bigger price tag on something that is not really luxurious. The definition of luxury is something that is extravagant, comfortable but not necessary. There are a lot of companies out there that use the word luxury because they feel it brings their company into this very exclusive gated community of luxurious brands.
Don’t get me wrong, there are some companies that do understand it. For instance, The Four Seasons, The Trump Hotel Collection, The Baccarat Hotel, Louis Vuitton and Hermes. These are companies that live by the standard of what luxury should be. I know everyone is trying to figure out what they are going to do for the summer, where they should travel or what experience they should arrange. That in itself is a luxury. To be able and have the time, resources and ability to make the right decision for yourself is a true luxury.
There are some companies in this business that really pretend to be luxury companies. Let’s just call a few of them out. Even though I mention Hermes as being a luxury company, certain aspects are not so luxurious. In regards to the process in which they decide who their clients are is in no way a luxury service. If you are a person of color, you are no way welcome through Hermes’ doors. The service will not be quality and in reality they don’t want to take your money but have no choice but to do so. If you are white and understand the Hermes brand and live on the upper east side, the doors are wide open for you. I think Oprah would agree.
Gucci claims to be a luxury company but their products go on sale. Ask Louis Vuitton if they ever put anything on sale. If you put something on sale, that means it is available to anyone that can meet that price. Louis Vuitton wants you to strive for luxury and that is why nothing is ever on sale.
The Trump Hotel Collection, while everyone may not agree with what the Donald has to say, are luxury properties. People that work for Trump have been there for years and he treats them with respect and gratitude which backs up the Trump Hotel Collection. That is why his hotels have true luxury service.
Since most people will be traveling over the spring and summer months, whether business or pleasure, greeter services are for people that really want that VIP service in an airport. It is not something that is necessary but it is for your comfort and your enjoyment which is the true meaning of luxury. Companies like VIP Global, who claim to have a luxurious greeter service, is nothing but smoke and mirrors for someone who really doesn’t understand what they are booking. It’s a shame how a lot of these companies use the words VIP, luxury and exclusive when we all know that gated community has a key and it is very hard to get that key. Look at Gramercy Park, that is a real luxury to be able and have the key to that park. The only people that have that key are the people that live on the perimeter of the park.
So I think as we go into the summer and we start planning on what rooftop to have dinner, where to go on vacation or where to hang out at night, you should think before you choose. Do research, ask friends and don’t go off of what a companies website tells you because most of the time you will be disappointed.
Hopefully companies that do use the titles, Luxury and Exclusive, do some due diligence on their on behalf so they aren’t pretending to be something they aren’t.
Baghera/Wines held its first Wine O’clock sale on March 29, selling all 43 lots using an online reverse auction strategy, showing that oenophiles’ purchasing habits have evolved.
Wine O’clock was a 100 percent online auction that priced lots from high to low on a dedicated hub housed on Baghera/Wines’ Web site.
LVMH-owned cognac maker Hennessy is creating a drinkable representation of its transition from one master blender to the next.
The house’s current expert Yann Fillioux is stepping down from his position, handing down the reins and his knowledge to his nephew Renaud Fillioux de Gironde.
Four Seasons Hotel Ritz Lisbon is taking one of its brand staples into the public on the occasion of a local festival.
The ninth edition of Peixe em Lisboa – Lisbon Fish & Flavors festival will feature Pascal Meynard, the executive chef of the Four Seasons hotel, who will give attendees a taste of what Four Seasons has to offer.
LVMH-owned cognac maker Hennessy is illuminating the complexities that exist within its X.O through a multi-chapter journey.
For “Each Drop of Hennessy X.O is an Odyssey,” the spirits brand worked with director Nicholas Winding Refn to craft a cinematic commercial that brings the sensation of a sip to life. Further immersing consumers in the experience, Hennessy has released corresponding 360-degree videos, enabling them to step inside the campaign and the film crew’s shoes.
As a consumer’s income bracket increases, the likelihood of drinking wine once per week also rises, according to a new survey by the Luxury Institute.
The “Premium Wine Luxury Brand Status Index (LBSI)” survey found that 90 percent of affluent consumers in the United States self-identify as wine drinkers, with 58 percent drinking wine at least once per week.
Four Seasons Resort Maldives at Kuda Huraa is helping its clients catch a wave to coincide with a surfing tournament.
The Four Seasons Maldives Surfing Champions Trophy, an invitation-only judged competition, will take place Aug. 8-14, and interested clients will be given a prime view of the event.
The Ritz-Carlton, Laguna Niguel, CA is taking its clients behind the velvet rope with a new package focused on the arts.
The property has partnered with Pageant of the Masters to provide two experiences highlighted by a performance and the Festival of Arts. Guests at high-end hotels have come to expect exclusive access and proximity to local cultural institutions and events.
Four Seasons Hotels and Resorts is partnering with investment bank Arqaam Capital on a mixed-use resort being developed on Croatia’s Hvar island.
The hospitality company will be managing and operating the resort, Four Seasons Resort Hvar, which is expected to open in 2019. As an emerging and growing tourism destination, Four Seasons will be able to place its brand within Croatia before many of its peers.
Mandarin Oriental, Macau is indulging the curiosity of its youngest clients with its latest family package.
The Dinosaur Explorer package offers parents and children a learning experience at the Macao Science Centre, including the Interactive Living Dinosaurs exhibition. With family travel on the rise, a hospitality brand can make itself a favorite by helping to facilitate activities that parents and children alike can enjoy.
Swiss watchmaker Tag Heuer is crafting a legend with the help of the New York Times’ virtual reality mobile application.
The NYT VR app puts readers at the center of New York Times’ content, including what is produced by its brand partners, through immersive 360-degree video experiences that allow for an interactive narrative.
Department store chain Nordstrom is hosting an epic party for 2,000 university students with the help of model Karlie Kloss.
Nordstrom’s “Snapchat Shoe Challenge” encourages past, present and prospective students to vote for their favorite school using the social sharing application.
As adoption grows for live event applications, offerings are evolving to please both users and media buyers, with 2016 set to bring forth opportunities for tailored ads, live chat capabilities and local targeted messages within these platforms.
The days of paper agendas and schedules are long gone, paving the way for their new replacements: Mobile apps dedicated to specific conferences, festivals, sporting events and concerts that contain real-time updates and a plethora of relevant information for event-goers.
As content consumption continues to shift toward mobile devices, Snapchat is benefiting due to its quick bursts of immediate entertainment.
According to Fashionbi’s “Snapchat For Live Storytelling” report, the fastest growing social platform has the highest penetration among millennials, with 71 percent of its users under the age of 34.
M Level Special Feature
Introducing Shot Scope: a wristband that automatically tracks your golf game. Monitor trends in your golf game and identify your strengths and weaknesses. The Shot Scope wristband operates in the background without interrupting play and provides insights previously only available to the top tour professionals. 20 unique tabs identify your clubs. Easily inserted into the grip of each club and weighing only 1.2 grams, they have no impact on your swing.
Designed specifically for golfers, the Shot Scope wristband doesn’t impede or slow your game. With integrated GPS technology, you can leave your phone in your bag and enjoy your round. Tags on each grip are automatically detected by the wristband. No manual tagging required. Accurately track distances to the pin by simply pushing a button over the pin location.